{"product_id":"elara-haus-sustainable-woven-doormat-sand","title":"Aldersteel Woven Jute-Style Doormat – Eco Friendly Non-Slip Entry Mat","description":"\u003cp\u003eFirst impressions start at the door. This woven jute-style doormat offers the warm, organic texture of natural fibre in a sand hue that works with nearly any interior palette — from timber floors to polished concrete. The tight-knit loop surface traps dirt and debris effectively while remaining comfortable underfoot.\u003c\/p\u003e\u003cp\u003eBuilt for durability in entry areas, it suits sliding glass doors, mudrooms, and main entrances equally well. The neutral earth tone blends into minimalist, coastal, and Japandi-inspired settings without competing with existing decor.\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWoven jute-style texture:\u003c\/b\u003e Eco-blend materials deliver organic warmth and durability in a tight-knit loop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSand neutral palette:\u003c\/b\u003e Versatile earth tone that pairs with a wide range of floor types and interior styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHigh-traffic construction:\u003c\/b\u003e Holds up to daily foot traffic while trapping dirt at the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClean borderless profile:\u003c\/b\u003e Minimalist design sits flush with surrounding decor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMulti-zone application:\u003c\/b\u003e Front doors, patios, and indoor transition spaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMaterial:\u003c\/b\u003e Sustainable natural fibre \/ synthetic eco-blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStyle:\u003c\/b\u003e Organic modern, coastal, minimalist\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTexture:\u003c\/b\u003e Tight-knit woven loop\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eApplication:\u003c\/b\u003e Indoor \/ sheltered outdoor entryways\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aldersteel","offers":[{"title":"50 x 80 cm","offer_id":48906503946491,"sku":"qP1777535365233310213","price":69.95,"currency_code":"GBP","in_stock":true},{"title":"60 x 90 cm","offer_id":48906503979259,"sku":"XJ1777535365233424879","price":104.95,"currency_code":"GBP","in_stock":true},{"title":"80 x 120 cm","offer_id":48906504012027,"sku":"or1777535365233532870","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8867\/5067\/files\/Elara-Haus-Sustainable-Woven-Jute-Style-Doormat.png?v=1780073247","url":"https:\/\/aldersteel.co.uk\/products\/elara-haus-sustainable-woven-doormat-sand","provider":"My Store","version":"1.0","type":"link"}